Sending formatted messages

When sending messages to messengers, text can be formatted using Markdown. Formatting is available via ChatApp Dialog, Bot Builder, and CRM systems.

The table below shows messengers and supported formatting methods: WhatsApp, WhatsApp Business API, WhatsApp Cloud API, Viber Bot, Telegram Bot, Telegram Personal

Bold: text
Italic: text
Strikethrough: ~text~
Monospace: text
Inline monospace: text

Telegram Bot / Telegram Personal (additional formatting)

Bold: text
Italic: text
Preformatted monospace: text

Inline link:
text name

Inline user mention:
username

In Telegram Personal, if multiple “*” symbols appear in a message, formatting is applied automatically — in dialogs, the text will be displayed in bold instead of showing the symbols.

Example formatted message for WhatsApp:

Welcome to the online store!
How can we help you?
~Please check your order number~
An operator will contact you shortly
Please stay on the line

In the Bot Builder, formatting can be added in any message block.