Help on Instagram
Spam — sending a large number of repetitive comments or Direct Messages, frequent use of the same hashtags, or mass tagging users in posts.
Abusive or offensive language.
Prohibited content — pornographic or sexually explicit materials, promotion of weapons or drugs, encouragement of suicide, graphic violence, discrimination, or content promoting terrorism and extremism.
Copyright infringement.
Suspicion that the account is a bot — frequent changes of account location or IP address, or an unusually high number of likes or follows within a short period.
Publishing someone else’s photos or personal documents.
Creating duplicate accounts.
Using the Instagram logo for commercial purposes.
Account blocking may also occur if certain action limits are exceeded. Instagram does not publicly disclose or officially confirm these limits. The values below are approximate, based on user observations, and may change as Instagram updates its algorithms.
Following users
New account:
• Up to 2,000 follows per month;
• Up to 20–40 follows per hour;
• No more than 100 follows per day.
Account up to 6 months old:
• 3,000–4,000 follows per month;
• Up to 30–60 follows per hour;
• No more than 500 follows per day.
Account older than 6 months:
• 5,000–6,000 follows per month;
• Up to 60 follows per hour;
• No more than 800 follows per day.
Unfollowing users counts toward the same limits as following.
Likes
New account:
• Up to 25 likes per hour;
• Up to 300 likes per day.
Account up to 6 months old:
• Up to 50 likes per hour;
• Up to 600 likes per day.
Account older than 6 months:
• Up to 50 likes per hour;
• Up to 900 likes per day.
Comments
• Up to 250–300 comments per day;
• Up to 50 comments per hour.
Sending Direct Messages to different users
New account:
• Up to 20 messages per day.
Account up to 6 months old:
• Up to 40 messages per day.
Account older than 6 months:
• Up to 50 messages per day.
Other limits
• Viewing no more than 15,000 Stories per day;
• Tagging up to 5 users using “@” in a single comment.
For more details, please refer to Instagram’s Terms of Use and Community Guidelines.
Temporary restriction
Applied for minor violations, such as exceeding the like limit. During the restriction period, you may be unable to repost posts, follow users, leave comments, or like content. Restrictions may last for 3 hours, 7 hours, 1 day, or several days (3, 7, or 21 days), depending on the number of previous violations.
Instagram issues three warnings before applying more severe measures.
You can review your violations in the Instagram mobile app under:
Settings → Help → Support Requests → Violations.
Shadowban
Like a temporary restriction, a shadowban may result from minor violations. Your posts will no longer appear in hashtag searches or recommendations. The restriction is lifted automatically after it expires.
Accidental restriction
Possible causes include:
• A device-related issue — clear the app cache and/or reinstall the app;
• Your IP address has been blocked — contact your Internet provider and obtain a different IP address for your Wi-Fi network;
• Your account has been compromised — change your password;
• Temporary technical issues caused by Instagram algorithm updates — contact Instagram Support or wait until the issue is resolved automatically.
Permanent restriction
May be applied for serious violations, such as spam, artificially increasing followers or likes, or after multiple temporary restrictions.
Open the Instagram Help Center in the app, go to “My Account Was Deactivated”, and follow the instructions.
You can also contact Instagram Support and report that your account has been hacked.
Select “Get Help Logging In” in the Instagram mobile app and follow the instructions.
Provide the requested account information.
Wait for a response from Instagram.
Instagram Support may request a photo from your profile to verify your identity. If you no longer have access to those photos, the restriction may not be removed.
• Follow Instagram’s rules and policies;
• Link your account to Facebook and an email address so Instagram can verify that the account belongs to a real person;
• Use a strong password, change it every six months, and enable two-factor authentication to protect your account from unauthorized access;
• Upload a profile photo showing your face. This may help verify your identity if you ever need to recover your account.
You will also receive separate notifications when your account is mentioned in posts, Stories, or comments. Comments left under posts or Reels are also displayed.
First, make sure your Instagram channel is connected according to the setup instructions.
To diagnose issues with receiving or sending Instagram messages:
Check whether messages can be received and sent in Scenario Dialogs.
If messaging does not work in Dialogs:
• Reauthorize the Instagram channel in your line;
• Verify the Facebook and Instagram permissions granted during authorization according to the setup instructions.
If messaging works in Dialogs but messages are not displayed in your CRM, check your CRM integration settings.
Bitrix24: Verify the connector settings according to the setup instructions.
AmoCRM: Make sure the channel is enabled and that the required access permissions are configured according to the setup instructions.
If messages are still not received:
- Open Facebook.
- Go to Settings & Privacy → Settings.
- Under Page Settings, find Advanced Messaging and click View.
- Verify that Instagram is configured correctly under App Settings:
• Click Configure next to Instagram Receiver;
• Make sure Primary Protocol Receiver is selected.